We are once again excited to be included in the 13th Annual Special Events 25 Top DMCs list! A quick snapshot into our company in the article is included below. We continue to pride ourselves on serving Nashville exclusively, and we thank our clients for trusting us with their programs time after time!
Destination Nashville, A Global DMC Partner
TOP OFFICER Rhonda Marko, DMCP
AVERAGE NUMBER OF PROGRAMS PER YEAR 250 to 300
ESTIMATED 2017 REVENUE $15 million to $16 million
CAPABILITIES With the rapid growth of Nashville and its attractions, this DMC employs a dedicated product-research team to secure new vendors and to seek new venues and hot spots, in addition to a team effort in creating new product on a continual basis. “Unlike ‘big box’ DMCs, this DMC focuses on the city of Nashville, making them true Music City experts,” management says with pride.
NOTEWORTHY EVENTS For the second year in a row, Destination Nashville coordinated the logistics of a 25,000-person group workout in the middle of a busy downtown street in July, which, management says, “tested our stamina in maintaining the masses–not to mention the heat!”
TRENDS TO WATCH Customization is the name of the game this year, management says. “Experiential activities tailored to the groups demographic that are authentic Nashville adventures are in demand. Volume continues to be high with low availability as Nashville maintains its ‘It City’ status.” In order to overcome lack of available venues and space, the team specializes in designing unique environments to accommodate events and meetings. “Short-term leads/bookings remain the norm, accompanied by a welcomed increase in 2018 closings,” they say.